Tekashi 6ix9ine's 'GOOBA' Breaks 24 Hour Record for Most Watched Hip-Hop Video

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You can love him or hate him but Tekashi 6ix9ine sure knows how to get the people talking — and tuned in.

On Friday, he made his much talked about return to the public eye with an Instagram Live session which broke the record for the most number of people tuned into the platform at the same time: 2 million. Along with that, he also dropped his new single ‘GOOBA‘ with an accompanying music video which was as colourful as expected.

The music video stands at 68.6 million views on YouTube at the moment and as Chart Data suggests, it has broken the record for the most watched Hip-Hop video on the service in a 24 hour period. According to our estimates, 43 million views were registered in the first day, the highest in YouTube history for a Hip-Hop song.

The previous record was held by Eminem’s diss song towards Machine Gun Kelly, ‘Killshot’ in 2018 which had amassed 38.1 million views in the first 24 hours. ‘GOOBA’ is also number 1 on US Apple Music at the time of publishing this article. The track is also expected to debut at number 1 on the Billboard Hot 100.