Diddy Reveals He’s Starting A New R&B Label
As he gears up for his first project in nearly six years, Sean “Love” Combs covers the September issue of Vanity Fair.
The Bad Boy founder opens up about his return to music and reveals plans to start a new record label exclusively for R&B artists, an announcement that even caught his team by surprise.
“I’m coming back into music, you know?” says the 51-year-old mogul, who plans to revisit his R&B roots.
“Yeah, all R&B label, because I feel like R&B was abandoned and it’s a part of our African American culture,” adds Diddy.
While he has been criticised in the past for his Bad Boy contracts, Diddy plans to do things differently this time.
“And I’m not signing any artists. Because if you know better, you do better,” he says. “I’m doing 50-50 partnerships with pure transparency. That’s the thing. [The new label is so that] we can own the genre; we don’t own hip-hop right now. We have a chance to–and I’m going to make sure that–we own R&B.”