Snoop Dogg Joins Def Jam As Executive Consultant
Snoop Dogg has officially joined Def Jam Records as Executive Creative and Strategic Consultant. In his new role, Snoop will strategically work across the label’s executive team and artist roster. As a senior strategic advisor, he will focus on A&R and creative development, reporting to Universal Music Group Chairman and CEO Sir Lucian Grainge and Def Jam interim Chairman and CEO Jeffrey Harleston.
“We’re thrilled that the one and only Snoop Dogg is bringing his deep industry experience, strong relationships, boundless creativity and infectious energy to Def Jam,” said Grainge.
“I have had the pleasure knowing and working with Snoop Dogg for more than 20 years,” added Harleston. “Not only does Snoop understand what it takes to be a successful artist, he is one of the most creative, strategic and entrepreneurial people I know. Snoop has a genuine passion for the label and the culture, and we are all excited to have Snoop join the Def Jam family.”