Rihanna Looking To Launch Fenty Hair

After foraying into lingerie, makeup, and skincare, Rihanna is looking to expand her beauty empire to include Fenty Hair. On March 3, Rihanna’s company, Roraj Trade LLC, filed a trademark application for “Fenty Hair.” According to documents from the United States Patent and Trademark Office, the prospective line could include shampoo, hair relaxing, straightening, lotions, bleach and color products, and hair glitter.

The Fenty Hair trademark is in its early stages of approval so a launch may still be a ways out, but that hasn’t stopped fans from sharing their excitement.

The Fenty Hair trademark filing follows news that Rihanna’s Savage X Fenty lingerie line is now valued at $1 billion. Meanwhile, her Fenty Beauty line continues to perform well, with reported sales of $558 million in its first full year in operation in 2018.