Travis Scott Announced As Strategic Creative Partner For Playstation
After teasing his fans with a picture of him holding the PlayStation 5 DualSense controller, Travis Scott has been announced as a creative partner for the console.
In a brief teaser video announcing the partnership, La Flame can be seen turning on the console with a giant grin on his face. "We heard Travis is a huge PlayStation fan," said PlayStation's Eric Lempel. "So we started a conversation with him that led to this unique partnership."
The official PlayStation blog promises "innovative projects" in collaboration with Scott and his Cactus Jack label. The creative partnership is being billed as a "multi-tiered" collaboration and is the latest brand collaboration for Scott. So far this year, he's worked directly with Epic Games for a Fortnite event and released his very own meal at McDonald's.
The promo also features members of the PlayStation 5 team modeling what appears to be a Travis Scott and PlayStation Nike Dunk Low.